STRATTONPerformance Marketing
Optimization

More leads from the traffic you already have.

More leads from the traffic you're already paying for — by removing friction.

The Short Version

Conversion Rate Optimization

We analyze, test, and eliminate every piece of friction standing between a visitor and a conversion. CRO squeezes more revenue out of the traffic you already have, so every other channel works harder.

What you'll get

  • A higher percentage of visitors becoming leads
  • More revenue without spending more on traffic
  • Every other channel working harder
  • Decisions backed by data, not guesses
01What's Included

Everything in Conversion Rate Optimization

Funnel & friction analysis

We map exactly where visitors drop off and quantify what each leak is costing you in booked work.

A/B & multivariate testing

We test headlines, offers, layouts, and forms — and let real visitor behavior decide the winners.

Heatmaps & session insight

We watch how people actually use your pages so changes are based on evidence, not opinion.

Form & offer optimization

We remove fields, sharpen offers, and rework calls-to-action until more of the right people convert.

02Run The Numbers

What a lift like this is worth

Pick your industry and adjust the sliders to your reality. This is the kind of math we build every plan around.

Revenue Calculator

Built on your numbers, not agency hype. Drag the sliders to estimate the revenue a 30% lift could add.

40
30%
$8,000
+30%

Extra revenue every month

+$28,800

From 4 extra jobs a month — built on your own numbers.

+$345,600

Extra revenue per year

Get the plan to hit these numbers

Estimates only — for illustration, not a guarantee. Your audit replaces these placeholders with your real numbers.

FAQ

Conversion Rate Optimization — questions

Ready to put Conversion Rate Optimization to work?

Start with a free audit — we'll show you exactly where this moves the needle for your business and what to expect.

We respond within 24 hours. No contracts required.